There’s never been a better time to be a creative than right now! With all the change that's happening around us that is affecting our own industry and the ones from our clients, there is so much to question, figure out and put into new perspective. Following some of the books and publications on that topic that I wrote or co-wrote:
OMG What Happened
It sold more than 300.000 copies
(on Amazon and via „Pay with a Tweet“).
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This opinion piece talks about the importance of being open for change and how much your brands future-survival depends on it.