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    Start-up founder

    Executive Creative Director

    Popculture Engineer

    Business-minded creative leader – specialized in the field of digital transformation. Re-imagining the future of platforms, products, services & communications. helping brands better connect with the customer of the digital age – through Creativity, Technology and Collaboration.
Business Transformation

After having worked in the music industry in the late 90’s and having experienced first hand how a whole industry can be affected through rapid technological change, I moved into digital and started focussing on digital business transformation and how creativity, digital and social media can help re-invent marketing and help brands connect with future customers. Following are some examples I founded as a start-up, created or was part-of:

#GetTheMayor

Founder
Citizen engagement platform

Christian is the Founder of “#GetTheMayor” – a worlds-first social media-led citizen engagement platform for the City of Heidelberg that lets all citizens get involved in helping shape the future of their city. 

The platform brings projects and issues that citizens are most passionate about in front of their Mayor – so that together we can create and collaborate for a better city.

www.GetTheMayor.com
www.HolDenOberbuergermeister.de

Pay With a Tweet

Co-Founder/Social Payment System

Christian is Co-Founder of ‘Pay with a Tweet.com’ – the first social media payment system, where people pay with the value of their social network. Winner of the Cyber Grand Prix at the Cannes Lions Festival 2011.

‘Pay with a Tweet’ got acquired by the start-up incubator Hanse Ventures in 2013 and turned into a standalone company.

www.PayWithATweet.com

Awards:

and more >>

Twelpforce

Re-inventing the Call-Center through Twitter

I've been part of the team creating Twelp Force for the client ‘ Best Buy'. A united force of Blue Shirts that are there to answer your tech questions 24/7 via Twitter. Just tweet your question @twelpforce.

Winner of the Titanium Grand Prix at the Cannes Lions Festival in 2010.

www.Twitter.com/Twelpforce

Awards:

and more >>

MC IQ

A future-vision platform idea for MasterCard

A hub for your complete online shopping experience. It gathers, saves and analyzes everything you and your friends shop online to help you to make better shoping decisions.

It's simple, the more you use it, the smarter MCIQ gets.

Technify the Opera

mobile app Transforming the cultural and arts sector

Making the inside of the Sydney Opera House as famous as the outside – through beacon technology and by gamifying the visitors tours through a dedicated app that Razorfish created for Samsung’s new Galaxy tablets.

Client: Samsung / Sydney Opera House

Social Media

I started experimenting with the possibilities that the emerging social media platforms were offering at the early beginnings of Facebook and Twitter in 2008. Following are some examples I founded, created or was part-of:

Duck Dynasty

Social Media Response Lab/Gamifying twitter

To promote the launch of the TV show ‘Duck Dynasty’, A&E created a Social Media Response Lab and gamified Twitter by launching ‘The Virtual Duck Call’ – the first ‘duck hunt’ game on Twitter. 

Results: Total of 8.6 million viewers for the premiere, making it A&E's most watched telecast of all time.

www.adage.com/duck-dynasty

Track Me

A whole album created just off people's social media profiles

Enter "Track Me," a social musical experiment created for the Brooklyn-based alternative rock/hip hop crew, Riot !n Paris. Over a whole month the band created studio-quality personalized songs based on strangers' social media profiles. 

Winner of the 2012 MTV oMusic Awards in the category Most Extreme Fan Outreach.

Check out their songs: www.knarre.com/trackme

The Social Interview

The Job Interview answered by your Facebook friends

In 2012, whoever applied for an intership at R/GA was asked to do the Social Interview. Three job-related questions got posted to applicants Facebook wall to be answered by their friends. The more creative the answers, the bigger the chance on an internship.

Cyber Lions 2011 BRONZE for R/GA "The Social Interview"

Awards:

and more >>

IGA Love Songs

Helping people to tweet it with a love song on Valentine's Day

We invited fans to "say it with a love song" on Valentine's Day, by tweeting us their special message for a loved one. The best were passed onto our IGA songbirds and turned into personalised music videos and Vines in real-time. 
Twitter themselves announced IGA Love Songs as the best creative Valentine's Day campaign on Twitter in 2014.

Case website:
www.judgeshavefeelingstoo.com/igalovesongs/

Grill Mayor

FourSquare Campaign for McCormick Grill Mates

The first FourSquare campaign where you become a “real” Mayor – For Real!

Check-in at your Grill the most and become mayor of Hunt Valley, Maryland for a day.

Not kidding!

Tweet2Grill on Times Sq

Your Face in Times Square - grilling!

To kick off the Grill Season for our client Grill Mates, people could just tweet ‘#GrillMates’ to have their Twitter profile picture appear on two of the biggest digital billboards in Times Square.

#3DYou

Innovative Client-Relationship Management campaign

#3DYou gave Razorfish clients the exclusive chance to get their very own ’3DYOU’ figurine. Simply tweet #3DYou to register interest and our social media team responded by tweeting back a time and date to come into our office to be scanned and printed out in pure plastic – a simple way to strengthening the client/agency relationship in a fun and innovative way.

Case website:
razorfish.com.au/3dyou

Apps

With the exponential growth of mobile and a whole generation growing up with smartphones, apps and wearables – expecting brands to provide a personal, location- and contextual-based experience, it becomes essential to think 'mobile first'. Following are some examples I created or was part of:

Digital Dinner Bell

Mobile App for McCormick Lawry's

Dinner is ready and your family is nowhere to be found? Are the kids on the computer? Texting? Chatting on the phone?
Get your family to the dinner table the modern way.

The ‘Digital Diinner bell’ is the 21st century way to scream, "Dinner is Ready!"

Download the app:
dinnerbellapp.lawrys.com

Samsung Stadium

mobile platform transforming the way aussies experience rugby

A virtual stadium experience available on your mobile. If a rugby fan couldn't make the game, we brought the game to them.

Winner of Best use of Mobile Marketing – Australian Mobile Awards

Case website:
judgeshavefeelingstoo.com/samsung-stadium

Download app:
itunes.apple.com/app/samsung-stadium

My Andy App

Mobile App

While working at R/GA, we xclusively developed this app for the New York Andy Awards.

A digital awards trophy that is only available for Andy winners and also connect each winner with each other to create an exclusive network of ad industry rock stars.

Social Media Hell

Social Game

Every year in Austin, Texas the doors open to the all over- über- tweeters and check-in to everything crowd.

2011 R/GA let the people of SXSW interactive go through the rings of Social Media Hell to give tribute to those who tweet to much.

Cyber Lions 2011 BRONZE at the Cannes Lions Festival

Awards:

and more >>

Campaigns

Based on my diverse background in the fields of pop-culture, entertainment, traditional advertising and digital marketing, I believe in building campaign experiences that don't interrupt peoples lives, but that people actually 'love' to engage with and that provide a true benefit. Following are some examples I created or was part of:

Dinnertising

Integrated Campaign for McCormick Lawry's

It's hard to convince your kids to try something new. But there is help!

Dinnertising Inc is the first Advertising Agency dedicated to help mom sell new meals to her family, with personalized commercials, calls from testimonials and other fun tools.

dinnertising.com

Quest for Points

A Sim City-like virtual town/ online-game for Qantas

An engaging interactive game that invites people to explore the virtual world of Qantas and follow clues to find hidden items that are randomly generated each time they play. 
1.2 mio site-visits in only 5 weeks. Average time-spend on site: 14 minutes. 

One person even played the game 6000 times

judgeshavefeelingstoo.com/qantas-points-quest

Concert in E

Microsite for Mercedes-Benz

The new E class of Mercedes-Benz is maybe the most quiet driving experience ever. To prove that, the e class was turned into a driving recording studio - a concert in E.

NewYork Festivals Innovative 2010 Finalist for Mercedes-Benz "Concert in E"

Awards:

and more >>

Mercedes Vs. Digitalism

Microsite for Mercedes-Benz

We created the worldwide online campaign for the launch of the new Mercedes GLK.

On the microsite the user was able to be part of an interactive music video featuring the GLK and the famous European Electro Duo "Digitalism".

Awards:

and more >>

Wicky Wicky Website

Digital Advertising campaign for the games client ‘Activision'

On the launch day of DJ Hero, people all over the world were able to spin and scratch 20 of the biggest music and gaming websites of the world.

Yahoo Quizoo

A socially powered game show for the yahoo7 site-relaunch

To find a compelling way to drive multiple visits, transform users' daily browsing behaviours and encourage exploration across the Yahoo 7 network, we created:

Quizoo – a fun and addictive online trivia game that turned ordinary content on the Yahoo7 network into a fun and socially powered game show experience.

judgeshavefeelingstoo.com/yahoo7-quizoo

Horror-Non-Stop

Banner Ad for the 13th Street Television

13TH STREET is the most dangerous address on television. That's why in our interactive banner ad one nightmare pursues the next.

It's Horror, non-stop.

Awards:

and more >>

Spam Email Campaign

E-Mail Campaign for the client Computer Bild

Computer Bild is Europe's largest computer magazine and famous for their helpful advise. People were able to receive 33 tips against spam via e-mail. When you received the tips, they build a picture of a skull in your inbox.

It was the first time something like that happened in the peoples mail systems.

Awards:

and more >>

Metallica Play&Destroy

Integrated Campaign for the games client ‘Activision'

Instead of just smashing a bottle of champagne or cutting a ceremonial ribbon, let’s hook Guitar Hero Metallica up to a building filled with TNT. The first person who plays through the hardest song flawlessly will bring the building to the ground.
 
The idea even got presented to ‘Metallica’ and they and Activision bought the campaign - but never saw the day of light, as there was no building to blow-up within the timeframe of the launch.
City Innovation

In August 2012 I won the City Marketing Scholarship for the global ‘Executive MBA in Creative Leadership’ program. I dedicated my research-thesis on how digital and social Media will help transform the field of city marketing. During this time, I founded #GetTheMayor, supported by Razorfish, Sydney and a collective of creatives from all around the world, creating an online platform for citizen engagement, which launched in January 2015.

#GetTheMayor

Founder/
Citizen engagement platform

Christian is the Founder of “#GetTheMayor” – a worlds-first social media-led citizen engagement platform for the City of Heidelberg that lets all citizens get involved in helping shape the future of their city. 

The platform brings projects and issues that citizens are most passionate about in front of their Mayor – so that together we can create and collaborate for a better city.

www.GetTheMayor.com
www.HolDenOberbuergermeister.de

Platforms

In today's digitally connected world the lines between a product, a service, a campaign or even a solid platform are blurring – with the best platforms appearing 'sexy' and 'fresh' like a branded campaign and the best campaigns actually turning into evergreen platforms that provide a real benefit, are pleasing and engage customers not only once, but on an ongoing basis. Following are some of the platforms I created or was part of:

Mercedes Benz GLK

Platform and Campaign Widget for Mercedes-Benz

Part of the worldwide launch campaign of the new Mercedes GLK was an exclusive desktop widget. Users could directly interview the designers and developers of the GLK. The most asked questions were then be answered by video from the designers themselves - directly on your desktop.

GOLD Winner at Mobius Awards and Bronze at the New York Festivals 2008

Flavorprint

Digital Platform

Know what meals you like, before you have even tasted them. FlavorPrint generates a personalized mark of your taste. Know what you will like in the future,
based on what you've liked in the past.

Winner of a Silver and Bronze Lion at the Cannes Lions Festival in 2013.

www.mccormick.com/FlavorPrint

Awards:

and more >>

Nextwall

Interactive OOH Installation/Platform 

The agencies platform to educate and help clients experience new interactive media forms.

The insight: Most clients are afraid of new interactive techniques, untill they tested them themselves. For this, Jung von Matt created the Nextwall. An interactive graffiti wall in the backyard of the agency that features nearly every mobile technology in a fun way.

Awards:

and more >>

Books and Publishings

There’s never been a better time to be a creative than right now! With all the change that's happening around us that is affecting our own industry and the ones from our clients, there is so much to question, figure out and put into new perspective. Following some of the books and publications on that topic that I wrote or co-wrote:

OMG What Happened

Co-Authour of a Mkt-guide  for traditional ad & Mkt People

This book is for everyone who wants to move into the digital era of awesomeness. It helps traditional advertising and marketing people master the step into the digital era and provides tools to create campaigns that reach the people of today.

It sold more than 300.000 copies
(on Amazon and via „Pay with a Tweet“).

Download it for just a Tweet on:
www.OhMyGodWhatHappened.com

Non-Stop Real-Time

Co-Authour of a biz-guide about the change of modern values

I am Co-Authour of the business book 'Die Neuvermessung der Werte’, published by one of Germany’s leading trend- and future researchers, Sven Gábor Jánszky. I translated an excerpt of my contribution into English, as the book so far is only available in German/via the Goldegg Verlag.

Order the book:
www.amazon.de/Die-Neuvermessung-Werte-Unternehmen-Gesellschaft

White Paper

What Internet Pirates taught me about biz Transformation

I have worked in the music industry in leading positions at Sony Music and Warner Music from the end 90’s until 2005 and have experienced first hand how a whole industry can be shattered through rapid technological change.

This opinion piece talks about the importance of being open for change and how much your brands future-survival depends on it.

Music Videos

In the first part of my career I used to work in leading positions at Sony Music and Warner Music, helping artist become pop-cultural icons and reach the Top10 charts. During this time I was responsible for the creative direction and marketing of more than 40 Dance-Pop, Techno, R`NB and Hip Hop artists. Here a brief excerpt of the video clips and artists I was responsible for, which had a major influence on German Pop-Culture and the Global Euro-Dance and Techno Music movement:

Brooklyn Bounce

single: 'Bass, Beats & Melody'

At SonyMusic/Germany Christian Behrendt was responsible for the creative direction and marketing of the Dance newcomer "Brooklyn Bounce", who became SonyMusic/Germanys most successful domestic artist in the year 2001 and 2002.

For the mkt of the single "Bass, Beats & Melody”  Christian has received a Gold Award (the most important music-business industry award in Germany).

Awards:

Lazard

single: 'Four O’Clock'

During my time in the music industry I was responsible for the creative direction and marketing of more than 40 Dance-Pop, Techno, R`NB and Hip Hop artists. Lazard was one of them. The video was playlisted on all mayor muisc television (MTV, MTV2, Viva) channels at that time.

Label: SonyMusic/Germany

Talla 2xlc

single: ''Enjoy the Silence'

During my time in the music industry I was responsible for the creative direction and marketing of more than 40 Dance-Pop, Techno, R`NB and Hip Hop artists.
Talla 2xlcwas one of them. The video was playlisted on all mayor muisc television (e.g. MTV, MTV2, Viva) channels at that time.

Label: Wea/Warner Music/Germany

Dannii Minogue

single: ''I begin to wonder'

At WarnerMusic/Germany Christian Behrendt was Head of Marketing of the Dance/RnB/HipHop division and responsible for the marketing of the studio album "Neon Nights", including the hit-single "I beginn to wonder", from the dance-pop artist Dannii Minogue (the little sister of Kylie Minogue).

Label: Wea/Warner Music/Germany

Alex Cristensen

single: 'Rh'Born to B't'

During my time in the music industry I was responsible for the creative direction and marketing of more than 40 Dance-Pop, Techno, R`NB and Hip Hop artists.
Alex Cristensen was one of them. The video was playlisted on all mayor muisc television channels at that time.

Label: SonyMusic/Germany

RBA

single: 'No alternative'

During my time in the music industry I was responsible for the creative direction and marketing of more than 40 Dance-Pop, Techno, R`NB and Hip Hop artists.
RBA was one of them. The video was playlisted on Club Rotation/Viva and all mayor dance channels at that time.

Label: SonyMusic/Germany

Peaches

single: 'Set it off'

During his time at SonyMusic/Germany Christian Behrendt was responsible for the marketing and creative direction of the single release "Set it off" from the electro-punk artist "Peaches".
"Set it off" jumped emmediately on heavy day rotation at MTV/ Germany and was one of the most successfull single releases of "Peaches".

Label: SonyMusic/Germany

Brooklyn Bounce

single: 'Loud and Proud'

At SonyMusic/Germany Christian Behrendt was responsible for the creative direction and marketing of the Dance newcomer "Brooklyn Bounce", who became SonyMusic/Germanys most successful domestic artist in the year 2001 and 2002.

Label: SonyMusic/Germany

Brooklyn Bounce

single: 'Born to Bounce'

At SonyMusic/Germany Christian Behrendt was responsible for the creative direction and marketing of the Dance newcomer "Brooklyn Bounce", who became SonyMusic/Germanys most successful domestic artist in the year 2001 and 2002.

Label: SonyMusic/Germany